Sure, here's a blog post that explains what business intelligence is and why it's important in more detail:

Business Intelligence: What It Is and Why You Need It

As a business owner, you're constantly collecting data - from sales figures to customer feedback to website traffic. But what do you do with all that information? How can you make sense of it and use it to make better decisions?

That's where business intelligence comes in. Business intelligence (BI) refers to the tools, technologies, and practices that businesses use to collect, analyse, and present their data in a meaningful way. By using BI, businesses can turn their data into insights that help them make better decisions, improve their operations, and achieve their goals.

So, what exactly is business intelligence, and why do you need it? Let's take a quick look. What is business intelligence?

At its core, business intelligence is about using data to drive better decision-making. It involves a range of tools, from data visualization software to analytics applications, which help businesses collect, integrate, analyse, and present their data in a way that's easy to understand and act upon. It helps to drive presentation in dashboards.

With BI, you can answer important questions like:

• What are our sales trends?
• Which products are most profitable?
• What is our customer retention rate?
• What are the key drivers of our success?